MYCLOTH INDIA ARMY : OFFICIAL ADVERTISING & CONTENT POLICY

MYCLOTH INDIA ARMY LONG-TERM SOCIAL MEDIA ACCOUNT OWNER & BRAND PARTNER PROGRAM

OFFICIAL ADVERTISING & CONTENT POLICY

Commercial Model: 10% LOYALTY ANNUAL NET PROFIT SHARE
Brand: MYCLOTH INDIA
Official Website: MyCloth.in
Document Type: Official Advertising & Content Policy
Version: 1.0
Effective Date: 19 September 2026
Last Updated: 19 September 2026

1. PURPOSE

This Policy establishes the main rules for content, advertising, promotional communication and public representation by Account Owners participating in:

MYCLOTH INDIA ARMY — LONG-TERM SOCIAL MEDIA ACCOUNT OWNER & BRAND PARTNER PROGRAM

Its purpose is to ensure that public communication is:

TRUTHFUL → CLEAR → RESPONSIBLE → BRAND-SAFE → COMPLIANT

This Policy does not repeat the Program's financial, attribution or PCF methodology.

2. DOCUMENT RELATIONSHIP

This Policy operates together with:

Document	Main Purpose
Master Terms & Conditions	Overall Program framework
Accounting Policy	Annual profit-share calculation
PCF Policy	Product contribution methodology
Attribution & Tracking Policy	Order attribution and tracking
Participant Agreement	Participant-specific contractual relationship
Fraud Prevention Policy	Fraud/artificial activity controls
Privacy Policy	Personal-data requirements
Tax / Payment Policy	Payment and statutory matters

These documents should be read together rather than interpreted as separate commercial promises.

3. WHO MAY REPRESENT MYCLOTH INDIA?

A participant may identify themselves as a participant of the MYCLOTH INDIA ARMY Program only after their participation has been accepted.

Participation does not automatically authorise a person to represent themselves as:

an employee of MyCloth India;
an authorised legal representative;
a director;
an owner;
a shareholder;
an official spokesperson;
a customer-service representative; or
a person authorised to bind the Company.

The Master Terms expressly preserve the distinction between the participant and the Company.

4. GENERAL CONTENT STANDARD

Participant content should be:

truthful;
understandable;
based on genuine experience;
appropriately disclosed;
respectful;
lawful;
consistent with the actual product;
consistent with published Company information; and
suitable for the platform on which it appears.

Participants must not knowingly publish materially false or misleading information about MyCloth India.

5. ADVERTISING DISCLOSURE

Where a participant has a commercial relationship with MyCloth India and the applicable law or platform rules require disclosure, the relationship must be disclosed clearly and conspicuously.

Examples of appropriate disclosure may include:

Paid/Commercial Partnership with MyCloth India

or, where appropriate:

MyCloth India Partner

The exact disclosure should comply with the applicable platform rules and law.

A disclosure should not be hidden where a reasonable viewer would need it to understand the commercial relationship.

6. NO FALSE EARNINGS CLAIMS

Participants must not tell audiences that joining the Program will guarantee money.

The following types of statements should not be made as promises:

“Everyone earns 10%.”
“You will definitely make money.”
“Guaranteed monthly income.”
“Guaranteed annual profit.”
“Guaranteed ₹___ payment.”
“Join and you will receive a fixed return.”
“MyCloth India gives every creator 10% of company profit.”

The Program's 10% is a single collective annual allocation pool, not 10% payable separately to every participant.

7. WHAT PARTICIPANTS MAY SAY

Participants may explain their genuine experience and the existence of the Program.

For example:

“I am participating in the MyCloth India Army long-term creator and brand partner program.”

or:

“MyCloth India has approved my account for its long-term partner program.”

Where financial information is discussed publicly, it must accurately reflect the published Program framework.

8. NO MISLEADING PERFORMANCE CLAIMS

Participants must not artificially present:

revenue as personal profit;
gross sales as guaranteed earnings;
attributed orders as guaranteed payment;
follower count as proof of sales;
estimated earnings as actual earnings; or
promotional claims as official Company guarantees.

If figures are shared, they should be accurate and appropriately described.

9. PRODUCT CLAIMS

Participants should describe products based on genuine product characteristics.

They should not knowingly make unsupported claims regarding:

quality;
materials;
manufacturing;
health effects;
environmental benefits;
durability;
availability;
discounts;
pricing;
delivery;
refunds; or
product performance.

Where exact information is necessary, participants should use current official MyCloth India information.

10. PRICE, DISCOUNT & OFFER COMMUNICATION

Participants must not independently create or promise:

unauthorised discounts;
special prices;
refunds;
free products;
special customer benefits;
extended offers; or
exclusive Company terms.

A participant may communicate an official offer only where the offer has actually been authorised or published by MyCloth India.

11. BRAND NAME AND LOGO

Participants may use the MyCloth India name, logo or approved brand assets only for legitimate Program-related communication and in accordance with Company instructions.

Participants must not:

alter the core identity of the logo in a misleading manner;
create an imitation Company account;
register confusingly similar brand identities;
suggest ownership of the MyCloth India brand;
use the brand for unrelated commercial activity; or
permit third parties to misuse Company brand assets.

12. OFFICIAL ACCOUNTS AND IMPERSONATION

Participants must not create or operate an account that falsely appears to be an official MyCloth India account.

Examples include names or descriptions that falsely suggest:

“Official MyCloth India Customer Care”;
“MyCloth India Management”;
“MyCloth India CEO Office”; or
another official Company department.

The participant must clearly distinguish their own account from the Company's official channels.

13. CUSTOMER COMMUNICATION

Participants may promote MyCloth India but should not represent themselves as customer-service staff unless expressly authorised.

They should not independently:

approve refunds;
cancel orders;
change Company policies;
resolve payment disputes;
promise delivery dates;
collect customer payments; or
request sensitive customer information.

Where customer support is required, customers should be directed to the appropriate official MyCloth India channel.

14. CONTENT OWNERSHIP

A participant remains responsible for content they create unless a separate written agreement provides otherwise.

Where MyCloth India wishes to obtain specific rights to reuse participant content, the applicable permission, licence or agreement should be documented separately.

Participation in the Program alone should not be treated as an unlimited transfer of all intellectual-property rights in every piece of participant-created content.

15. THIRD-PARTY CONTENT

Participants must have the appropriate rights or permissions before using:

music;
photographs;
videos;
graphics;
trademarks;
footage;
celebrity likenesses;
other creators' content; or
other protected material.

Participants are responsible for content they publish from their accounts.

16. CUSTOMER PRIVACY

Participants must not publicly disclose a customer's private information without appropriate legal basis or permission.

This includes, where applicable:

name;
phone number;
email;
address;
order details;
payment information;
screenshots containing private information; or
other personal information.

The Attribution & Tracking Policy separately governs the Company's internal attribution records and participant access to relevant information.

17. PROHIBITED CONTENT

Program-related content must not knowingly promote or contain unlawful, fraudulent, deceptive or seriously harmful activity.

The Company may restrict or take action regarding content involving, for example:

fraud;
impersonation;
fake orders;
artificial engagement;
misleading commercial claims;
harassment;
threats;
unlawful activity;
malicious attacks on customers or the Company;
deliberate misinformation about MyCloth India; or
misuse of confidential Company information.

18. ARTIFICIAL ENGAGEMENT

Participants must not artificially manipulate Program-related performance through:

fake followers;
bots;
automated engagement;
fake comments;
fabricated customer activity;
purchased orders;
participant-funded transactions;
reimbursement arrangements designed to create artificial activity; or
other artificial methods intended to distort commercial performance.

The detailed consequences are governed by the separate Fraud Prevention & Disqualification Policy.

19. NO SELF-AUTHORISED COMPANY STATEMENTS

Participants must not present personal opinions as official Company statements.

For example, a participant should not state:

“MyCloth India has officially guaranteed that…”

unless the statement is actually supported by an official Company communication.

Where a participant is expressing a personal opinion or experience, it should be clear that it is their own statement.

20. COMPETITOR AND COMPARATIVE CONTENT

Participants may discuss fashion, clothing or competing products where lawful and appropriate.

However, they should not knowingly publish false statements about competitors or their products.

Comparisons should be based on identifiable facts rather than fabricated claims.

21. PLATFORM RULES

Participants remain responsible for complying with the rules of the social-media platform they use.

This includes applicable requirements relating to:

commercial disclosures;
branded content;
advertising;
intellectual property;
prohibited content;
account integrity; and
consumer protection.

Compliance with this Policy does not remove the participant's independent responsibility to comply with platform rules and applicable law.

22. CONTENT APPROVAL

Unless MyCloth India specifically requires prior approval for a particular campaign or communication, ordinary participant content does not automatically require individual pre-approval.

However, MyCloth India may require prior approval for specific:

official campaigns;
advertisements;
sensitive announcements;
major product claims;
corporate statements;
crisis communications;
regulated claims; or
specially authorised brand materials.

23. COMPANY REQUESTS FOR CORRECTION

Where content contains a material factual error, unauthorised Company statement, serious brand misuse or significant compliance issue, MyCloth India may request correction, clarification or removal.

The participant should reasonably cooperate with a legitimate correction request.

24. CONTENT PERFORMANCE IS NOT AUTOMATICALLY FINANCIAL CONTRIBUTION

Creating content does not automatically create:

QNR;
ACS;
TACS;
Annual Partner Pool entitlement; or
individual payment.

Financial recognition depends on the Program's attribution, qualification, QNR and PCF methodology.

The Attribution Policy and PCF Policy deliberately separate content activity from verified commercial contribution.

25. PROMOTIONAL COSTS

Unless separately agreed in writing, participants are generally responsible for their own:

equipment;
internet;
production;
editing;
travel;
advertising;
promotion;
staff;
agency;
studio; and
other operating expenses.

Any Company-funded support must be separately approved and documented.

26. CONFIDENTIAL INFORMATION

Participants must protect confidential information received through the Program.

This may include:

unpublished financial information;
unpublished PCF information where designated confidential;
internal reports;
customer information;
tracking information;
business strategies;
non-public pricing;
unpublished product plans;
technical information; and
other information reasonably understood to be confidential.

27. NO UNAUTHORISED FINANCIAL DISCLOSURE

Participants must not publish another participant's private financial information or internal Company financial records.

Where the Company publishes an official Program figure, participants may refer to that official information accurately.

28. BRAND SAFETY

MyCloth India may take reasonable steps to protect its brand and customers where participant content creates a material brand, legal, customer or compliance risk.

Any action should be consistent with the applicable contractual framework and applicable law.

29. CONTENT REVIEW PRINCIPLE

The Company's review should focus on objective issues such as:

Review Area	Question
Accuracy	Is the statement factually supported?
Disclosure	Is the commercial relationship clear where required?
Brand	Is the MyCloth India identity used appropriately?
Customer	Could the content mislead or harm customers?
Law	Does the content create a legal/compliance issue?
Attribution	Is any performance claim supported by actual records?
Privacy	Is private information being exposed?

30. POLICY ENFORCEMENT

Depending on the seriousness of the issue and the applicable agreement, MyCloth India may:

request correction;
request removal;
suspend specific promotional activity;
suspend access to Program systems;
investigate the matter;
exclude affected transactions where applicable;
apply the Fraud Prevention Policy; or
suspend or terminate participation where contractually permitted.

Any financial adjustment should have a documented basis under the applicable Program framework.

31. NO ARBITRARY CONTENT CONTROL

This Policy is intended to protect:

customers;
the MyCloth India brand;
participants;
accurate advertising;
lawful operation; and
Program integrity.

It should not be interpreted as giving an individual employee or manager unlimited personal discretion to alter a participant's contractual financial rights.

The Master Terms and Accounting Policy preserve the principle that management discretion operates within the written framework rather than replacing it.

32. SIMPLE PARTICIPANT RULE

Before publishing Program-related content, the participant should be able to answer:

“Is it true, clear, authorised where necessary, and not misleading?”

If the answer is uncertain, the participant should obtain clarification before publishing.

33. QUICK REFERENCE

DO	DO NOT
Clearly identify the commercial relationship where required	Hide the commercial relationship
Share genuine experiences	Invent experiences
Use approved brand assets	Pretend to be the official Company
Use authorised offers	Create unauthorised discounts
Use accurate product information	Make unsupported claims
Protect customer information	Publish private customer data
Follow platform advertising rules	Ignore disclosure requirements
Use approved tracking	Claim unsupported attribution
Correct material errors	Deliberately continue misleading content
Keep confidential information private	Publish confidential Company information

34. RELATIONSHIP TO FINANCIAL POLICIES

The Program intentionally separates:

CONTENT

→ what the participant publishes

ATTRIBUTION

→ whether commercial activity can be connected to the participant

QNR + PCF

→ how qualifying contribution is measured

ACS + TACS

→ how participant contribution is aggregated

ADNP + APP

→ how the collective annual pool is established

INDIVIDUAL SHARE

→ how the applicable pool is allocated

This separation is consistent with the existing Accounting, PCF and Attribution policies.

35. POLICY CHANGES

MyCloth India may update this Policy for future periods where reasonably necessary because of:

changes in law;
platform rules;
advertising standards;
technology;
brand requirements;
customer protection;
fraud prevention; or
legitimate operational requirements.

A future change should not arbitrarily rewrite a completed and finalised calculation period.

36. FINAL PRINCIPLE

The purpose of this Policy is not to control every creative decision of a participant.

It is to establish a clear boundary between:

CREATIVE FREEDOM

and

TRUTHFUL, RESPONSIBLE & COMPLIANT BRAND COMMUNICATION

Participants may create content in their own style while respecting the MyCloth India brand, customers, applicable law and the Program's written rules.