MYCLOTH INDIA ARMY : SOCIAL MEDIA ACCOUNT OWNER MILESTONE

 

MYCLOTH INDIA ARMY LONG-TERM SOCIAL MEDIA ACCOUNT OWNER & BRAND PARTNER PROGRAM

SOCIAL MEDIA ACCOUNT OWNER MILESTONE

Commercial Model: 10% LOYALTY ANNUAL NET PROFIT SHARE
Brand: MYCLOTH INDIA
Website: MyCloth.in
Document Type: Official Social Media Account Owner Milestone
Version: 1.0
Effective / Updated: 21 September 2026

 1. WHAT IS A SOCIAL MEDIA ACCOUNT OWNER MILESTONE ?

A Social Media Account Owner Milestone is a stage of progress achieved by an accepted Social Media Account Owner within the MYCLOTH INDIA ARMY Program.

The Program is not designed around a fixed number of Reels, Shorts, videos or posts.

The long-term journey is:

JOIN → BUILD BRAND AWARENESS → CREATE GENUINE INTEREST → CREATE ATTRIBUTABLE CUSTOMER ACTIVITY → BUILD VERIFIED CONTRIBUTION → PARTICIPATE IN 10 % Loyalty Net Profit ANNUAL CALCULATION

The purpose of the milestone system is to help a Social Media Account Owner understand:

“Where am I in my MyCloth India Army journey, and what should I focus on next?”

2. THE SOCIAL MEDIA ACCOUNT OWNER MILESTONE JOURNEY

Milestone Main objective
1. Program Acceptance Become an accepted Social Media Account Owner and complete the required Program relationship and verification.
2. Brand Introduction Start bringing the MYCLOTH INDIA name to your genuine audience.
3. Brand Presence Create natural and genuine MyCloth India visibility through your own creative style.
4. Audience Interest Create genuine interest in MyCloth India, its products, style, fashion and brand.
5. Customer Connection Use approved tracking such as your unique discount/coupon code or other approved tracking method to connect genuine customer activity to your Social Media Account.
6. Verified Contribution Eligible attributed transactions are reviewed, Qualifying Net Revenue (QNR) is determined, Product Contribution Factor (PCF) is applied and Attributable Contribution Score (ACS) is calculated.
7. Annual Loyalty Net Profit Share Calculation Your Attributable Contribution Score (ACS) is compared with the Total Attributable Contribution Score (TACS) of all eligible Social Media Account Owners for the applicable period.
8. Long-Term Brand Partnership Continue building genuine MyCloth India awareness, audience interest and attributable commercial activity over the long term.

3. MILESTONE 1 — PROGRAM ACCEPTANCE

The first milestone begins when MyCloth India accepts the Social Media Account Owner into the Program and completes the applicable onboarding requirements.

This may include:

  • Social Media Account verification;

  • identity or eligibility verification where required;

  • Participant ID;

  • applicable Program agreement;

  • approved tracking setup; and

  • other required compliance information.

The Program relationship is with the specific Social Media Account Owner and the specific Social Media Account accepted into the Program.

4. MILESTONE 2 — INTRODUCE MYCLOTH INDIA

The founder's primary brand objective is:

TAKE MYCLOTH INDIA TO MORE PEOPLE.

A Social Media Account Owner can use their own genuine creativity to introduce the brand through appropriate:

  • Reels;

  • Shorts;

  • videos;

  • posts;

  • fashion content;

  • lifestyle content;

  • interviews;

  • events;

  • travel;

  • public appearances; or

  • other permitted content.

There is no universal fixed number of videos or posts required for every Social Media Account Owner.

The focus is genuine and responsible brand building, not artificial content volume.

5. MILESTONE 3 — BUILD MYCLOTH INDIA BRAND PRESENCE

The next stage is making the brand naturally visible to people.

A Social Media Account Owner may appropriately:

Mention MYCLOTH INDIA
→ Show MYCLOTH INDIA
→ Wear MYCLOTH INDIA
→ Present MYCLOTH INDIA
→ Create genuine interest in MYCLOTH INDIA

Where the official MyCloth India logo or other brand assets are used, they must follow the applicable Advertising & Content Policy.

The objective is not to make every piece of content look identical.

 YOUR CREATIVITY + MYCLOTH INDIA  BRAND = GENUINE BRAND PRESENCE 

6. MILESTONE 4 — CREATE GENUINE AUDIENCE INTEREST

Brand awareness can develop into genuine audience interest.

For example, people may:

  • ask about MyCloth India;

  • visit MyCloth.in;

  • look at products;

  • discuss the brand;

  • become interested in the clothing;

  • consider wearing MyCloth India; or

  • decide to purchase.

However:

VIEWS ≠ SALES

FOLLOWERS ≠ SALES

LIKES ≠ FINANCIAL ALLOCATION

VIRAL CONTENT ≠ GUARANTEED PAYMENT

Social-media popularity by itself does not determine the Annual Loyalty Net Profit Share.

7. MILESTONE 5 — CUSTOMER CONNECTION

Where MyCloth India provides a Social Media Account Owner with an approved unique discount/coupon code, affiliate link or another approved tracking method, genuine customer activity can be connected to that Social Media Account Owner.

The operational journey is:

1) SOCIAL MEDIA ACCOUNT OWNER
↓
2) APPROVED TRACKING METHOD
↓
3) CUSTOMER
↓
4) ORDER
↓
4) ATTRIBUTION
↓
6) QUALIFICATION

Approved tracking methods may include:

  • unique discount/coupon code;

  • unique affiliate link;

  • Shopify Collabs;

  • Participant ID;

  • approved platform/reporting data; and

  • Company order/accounting records.

Attribution must be supported by actual transaction and tracking records. A Social Media Account Owner's personal claim that a customer came through them does not by itself establish attribution.

8. MILESTONE 6 — VERIFIED CONTRIBUTION

Once an attributable transaction is identified, the applicable rules determine whether the transaction qualifies.

The financial contribution process is:

Qualifying Net Revenue (QNR)

↓

Product Contribution Factor (PCF)

↓

Attributable Contribution Score (ACS)

What is Attributable Contribution Score (ACS)?

Attributable Contribution Score (ACS) is the contribution score calculated from the Social Media Account Owner's eligible attributable transactions after applying the applicable Qualifying Net Revenue (QNR) and Product Contribution Factor (PCF).

In simplified form:

 Transaction Contribution = Qualifying Net Revenue (QNR) × Product Contribution Factor (PCF) 

The applicable transactions are then aggregated to determine the Social Media Account Owner's Attributable Contribution Score (ACS).

9. MILESTONE 7 — HOW THE 10% ANNUAL LOYALTY NET PROFIT SHARE WORKS

The Program's commercial model is:

10% LOYALTY ANNUAL NET PROFIT SHARE

This does not mean that every Social Media Account Owner receives 10%.

It means:

MYCLOTH INDIA DETERMINES THE ANNUAL DISTRIBUTABLE NET PROFIT (ADNP)

Then:

 ADNP × 10% = ANNUAL PARTNER POOL (APP) 

The Annual Partner Pool (APP) is one collective amount for eligible Social Media Account Owners.

It is not 10% for each Social Media Account Owner.

The published Accounting Policy expressly establishes this collective structure.

10. WHAT IS TOTAL ATTRIBUTABLE CONTRIBUTION SCORE (TACS)?

This is the part that must be understood clearly.

Total Attributable Contribution Score (TACS) means the combined eligible Attributable Contribution Scores (ACS) of all eligible Social Media Account Owners for the applicable calculation period.

Example

Suppose three eligible Social Media Account Owners have:

Social Media Account Owner Attributable Contribution Score (ACS)
Social Media Account Owner A 40,000
Social Media Account Owner B 25,000
Social Media Account Owner C 35,000
Total Attributable Contribution Score (TACS) 1,00,000

Therefore:

TACS = 40,000 + 25,000 + 35,000

TACS = 1,00,000

TACS is not money.

TACS is not the Annual Partner Pool.

TACS is the combined contribution-score denominator used to determine each eligible Social Media Account Owner's proportional allocation.

11. HOW YOUR PROPORTION IS DETERMINED

The Social Media Account Owner's proportion is:

YOUR ACS ÷ TOTAL ATTRIBUTABLE CONTRIBUTION SCORE (TACS)

Using the example above:

1) Social Media Account Owner A:

40,000 ÷ 1,00,000 = 40%

2) Social Media Account Owner B:

25,000 ÷ 1,00,000 = 25%

3) Social Media Account Owner C:

35,000 ÷ 1,00,000 = 35%

These percentages simply represent each Social Media Account Owner's share of the combined eligible contribution score.

12. HOW THE COLLECTIVE ANNUAL PARTNER POOL IS ALLOCATED

Suppose, only for illustration:

Annual Distributable Net Profit (ADNP) = ₹1,00,00,000

Then: ₹1,00,00,000 × 10% = ₹10,00,000

Therefore:

Annual Partner Pool (APP) = ₹10,00,000

Using the same ACS example:

Social Media Account Owner ACS Share of TACS Share of ₹10,00,000 APP
A 40,000 40% ₹4,00,000
B 25,000 25% ₹2,50,000
C 35,000 35% ₹3,50,000
Total 1,00,000 100% ₹10,00,000

Therefore:

 Individual Annual Allocation 

= Annual Partner Pool (APP) × [Social Media Account Owner's ACS ÷  Total Attributable Contribution Score (TACS)] 

This is the allocation methodology already established in the Program's Accounting Policy.

13. VERY IMPORTANT — WHAT HAPPENS BEFORE PAYMENT?

The calculated annual allocation is not automatically the final bank-credit amount.

After the calculation, MyCloth India applies the applicable:

  • tax treatment;

  • withholding;

  • statutory deductions;

  • payment verification;

  • lawful adjustments;

  • reconciliation; and

  • other requirements under the applicable Tax, Withholding & Payment Policy and law.

Therefore:

CALCULATED ALLOCATION ≠ NECESSARILY NET BANK PAYMENT

The Tax, Withholding & Payment Policy governs the applicable treatment at the relevant payment/credit stage.

14. WHAT DOES “AFTER BUSINESS EXPENSES” MEAN?

The Social Media Account Owner's 10% is not calculated directly from gross sales.

The Program first determines the applicable Annual Distributable Net Profit (ADNP) using the Company's applicable accounting records and methodology.

The ADNP framework can take into account applicable business expenses, taxes, statutory obligations, provisions, losses, returns, refunds, chargebacks, accounting corrections and other properly required amounts.

Therefore:

GROSS SALES → NOT AUTOMATICALLY ADNP

ADNP → × 10% → ANNUAL PARTNER POOL ( APP )

The Accounting Policy expressly distinguishes ADNP from gross sales, gross turnover, cash balance, EBITDA and other gross financial figures.

15. WHAT CAN REDUCE OR CHANGE A CALCULATED CONTRIBUTION ?

A transaction may be excluded or subsequently adjusted where applicable because of matters such as:

  • cancellation;

  • return;

  • refund;

  • chargeback;

  • fraud;

  • artificial activity;

  • duplicate attribution;

  • prohibited transaction;

  • participant-funded or reimbursed activity;

  • invalid tracking;

  • accounting correction; or

  • another applicable Program exclusion or adjustment.

The Fraud Prevention & Integrity Policy and Attribution & Tracking Policy govern these matters.

16. WHAT IS NOT REQUIRED?

The Program does not create a universal requirement that every Social Media Account Owner must:

  • publish a fixed number of Reels;

  • publish a fixed number of Shorts;

  • publish a fixed number of videos;

  • guarantee a certain number of customers;

  • guarantee a certain number of sales;

  • guarantee views;

  • guarantee followers; or

  • guarantee a financial result.

The Social Media Account Owner is expected to build genuine MyCloth India awareness and participate responsibly within the applicable Program documents.

17. WHAT SHOULD A SOCIAL MEDIA ACCOUNT OWNER FOCUS ON?

  1. Make people know MYCLOTH INDIA.
  2. Make people notice MYCLOTH INDIA.
  3. Make people remember MYCLOTH INDIA.
  4. Create genuine interest in MYCLOTH INDIA.
  5. Help interested customers discover MYCLOTH INDIA products.
  6. Use the approved tracking method so genuine customer activity can be properly attributed.
  7. Build verified contribution over the long term.

That is the purpose of the milestone journey.

18. THE COMPLETE PROGRAM CALCULATION IN ONE VIEW

BRAND BUILDING
MYCLOTH INDIA BRAND AWARENESS
↓
CUSTOMER ACTIVITY
GENUINE CUSTOMER ORDER
↓
ATTRIBUTION
APPROVED TRACKING METHOD
↓
QUALIFICATION
QUALIFYING NET REVENUE (QNR)
↓
PRODUCT CONTRIBUTION
PRODUCT CONTRIBUTION FACTOR (PCF)
↓
INDIVIDUAL CONTRIBUTION
ATTRIBUTABLE CONTRIBUTION SCORE (ACS)
↓
ALL ELIGIBLE SOCIAL MEDIA ACCOUNT OWNERS
TOTAL ATTRIBUTABLE CONTRIBUTION SCORE (TACS)
↓
COMPANY FINANCIAL PERFORMANCE
ANNUAL DISTRIBUTABLE NET PROFIT (ADNP)
↓
COLLECTIVE PROGRAM ALLOCATION
ANNUAL PARTNER POOL (APP) = ADNP × 10%
↓
INDIVIDUAL ALLOCATION
APP × (YOUR ACS ÷ TACS)
↓
FINAL PAYMENT PROCESS
TAX / WITHHOLDING / STATUTORY REQUIREMENTS / RECONCILIATION
↓
PAYMENT

This sequence is consistent with the published Performance Methodology and Accounting Policy.

19. YOUR REAL MILESTONE IS LONG-TERM BRAND BUILDING

The MYCLOTH INDIA ARMY is not intended to be viewed only as:

“I made some videos, so how much money do I get?”

The intended long-term relationship is:

  1. YOU BUILD THE BRAND.
  2. YOU BRING THE BRAND TO PEOPLE.
  3. PEOPLE DISCOVER THE BRAND.
  4. INTERESTED PEOPLE DISCOVER THE PRODUCTS.
  5. GENUINE CUSTOMER ACTIVITY IS ATTRIBUTED.
  6. VERIFIED CONTRIBUTION IS MEASURED.
  7. COMPANY PROFIT DETERMINES THE SIZE OF THE COLLECTIVE POOL.
  8. VERIFIED PARTICIPANT CONTRIBUTION DETERMINES THE ALLOCATION OF THAT POOL.

This distinction is central to the Program's financial structure.

20. NO GUARANTEE OF PAYMENT

Participation in a milestone does not by itself guarantee:

  • customers;

  • sales;

  • revenue;

  • Attributable Contribution Score (ACS);

  • Total Attributable Contribution Score (TACS);

  • Annual Partner Pool (APP);

  • an individual allocation;

  • a particular amount of money; or

  • any particular financial outcome.

A Social Media Account Owner may ultimately receive ₹0, depending on the applicable Program calculation, eligibility, attribution, accounting results and other applicable rules.

21. MILESTONE PHILOSOPHY

    1. BRING THE BRAND TO THE PEOPLE.
    2. BRING THE PEOPLE TO THE BRAND.
    3. CREATE GENUINE BRAND AWARENESS.
    4. CREATE GENUINE CUSTOMER INTEREST.
    5. CREATE GENUINE ATTRIBUTABLE COMMERCIAL ACTIVITY.
    6. BUILD THE BRAND FOR THE LONG TERM.

BUILD WITH US⭐⭐ GROW WITH US.

22. LEGAL AND PROGRAM DOCUMENT RELATIONSHIP

This page is a participant-facing milestone guide.

It does not replace the:

  • Master Program Terms & Conditions;

  • Official Annual Loyalty Net Profit Share Calculation & Accounting Policy;

  • Official Product Contribution Schedule & Product Contribution Factor Policy;

  • Official Attribution & Tracking Policy;

  • Official Advertising & Content Policy;

  • Official Fraud Prevention & Integrity Policy;

  • Official Privacy & Data Protection Policy;

  • Official Tax, Withholding & Payment Policy;

  • Official Communication & Fraud Awareness Notice;

  • Official Performance Calculation & Participant Performance Methodology;

  • Official Social Media Account Owner Requirements & Brand Partnership Expectations; or

  • applicable Social Media Account Owner & Brand Partnership Agreement.

Where a detailed legal, financial, tax, privacy, attribution, fraud or contractual issue arises, the applicable authoritative Program document and participant-specific agreement must be followed.

Nothing on this page excludes any mandatory legal right, statutory protection, liability or obligation that cannot lawfully be excluded or modified.

FINAL MESSAGE TO THE SOCIAL MEDIA ACCOUNT OWNER

You are not joining MyCloth India Army merely to count posts.

You are joining to build something over the long term.

    1. MAKE PEOPLE KNOW MYCLOTH INDIA.
    2. MAKE PEOPLE REMEMBER MYCLOTH INDIA.
    3. MAKE PEOPLE INTERESTED IN MYCLOTH INDIA.
    4. HELP GENUINE CUSTOMERS DISCOVER MYCLOTH INDIA.
    5. BUILD VERIFIED CONTRIBUTION.
    6. GROW WITH THE BRAND.
    7. MYCLOTH INDIA ARMY

BUILD WITH US ⭐ ⭐ GROW WITH US